Public Relations (Donghua University)
Updated: 2014-04-01

LOGO.jpgThis major cultivates professionals adapting to the requirements of a market economy, possessing solid professional knowledge and ethics in public relations, capable of management work including image-building of organizations and institutions, coordination of public relations, and information communication affairs’ surveying, planning, execution and assessment.

Major courses

Public Relations, Public Relations Planning, Public Relations Composition, Crisis Public Relations, Public Relations Practice, Communication Science, Brand Communications, Integrated Marketing Communications, City Image Study, Advertising, Corporation Feature Film Editing and Studio work, etc.


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